Nameless Street Press

NamelessStreet.com Fully Recovered

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Published on December 31, 2011

Back in August, NamelessStreet.com suffered a complete loss of data due to its hosting provider's poor account management.  After several months of recovery and retooling, the website is now fully operational.

The wipe wasn't a complete loss, though.  It became an opportunity for a fresh start.  Nameless Street's website was an amalgamation of several years of information - some relevant, some obsolete.  So the wipe was a chance to re-evaluation the content and reset priorities.

"Market Partners" was renamed to "Business Solutions".  Generally, users do not understand who a market partner is - particularly the market partners.  So now potential clients can quickly identify their relationship with Nameless Street.

Bulk and generic information was removed. Honestly, it never really helped and distracted from Nameless Street's objectives.  Instead, the Artists and Business Solutions pages display information about Project Elpis - Nameless Street's latest pilot program.  General marketing resources will return, they just became obsolete and need to be properly updated.  Likewise, the Audience and About pages were updated with information that might actually interest users.