Starting January 2012 and ending May 2012, Nameless Street will be running a "Like-A-Thon" to help Jessica Richiuso raise money for the Alzheimer's Association.

How It Works:

  1. The promotion is going to run January 1st through May 31st, 5 months.
  2. Each month, Nameless Street will pledge up to $100 for a $500 total possible pledge. Any money pledged above $100 will be counted towards the next month. Any money not pledged under $100 will be lost, that money being deducted from the total possible pledge.
  3. There will be 3 ways to get Nameless Street to pledge money:
    1. FB users can "like" Nameless Street's page for a $1 donation (the current likes will count towards January). 
    2. FB Pages that have a dedicated username and represent businesses, organizations, or artists can "like" Nameless Street's page for a $5 donation (the current likes will count towards January).
    3. Coming soon: anyone can take one of Nameless Street's surveys and a $1 donation will be made for each completed survey (the surveys have not yet been published).


So if in January, Nameless Street has 87 likes, 3 likes are from businesses, and 4 people completed surveys, then:

  • 84 likes from people = $84 (1 like @ $1)
  • 3 likes from businesses = $15 (1 like @ $5)
  • 4 completed surveys= $4 (1 completed survey @ $1)
  • Total = $103
  • $100 would be donated for January, $3 banked towards February, the total possible pledge remains at $500.


But if in February, Nameless Street has 56 new likes, 1 like is from an artist, and 10 people completed surveys, then:

  • January over-pledge = $3
  • 55 likes from people = $55 
  • 1 like from an artist = $5
  • 10 completed surveys = $10
  • Total = $73
  • $73 would be donated for February, $27 was not pledge so the total possible pledge is reduced to $473.